FloraCraft announces promotions.

September 17, 2019

Mike Smith

FloraCraft announces promotions.

LUDINGTON — FloraCraft recently announced three promotions intended to meet the needs of the growing business. Steve Carlson, Mike Smith and Phil Gable are stepping into roles of increased responsibility and oversight.

  “It’s an exciting time at FloraCraft as we continue to innovate and expand our product offerings in a competitive marketplace,” said CEO Eric Erwin. “Expanding the roles of Steve, Mike and Phil is an important step in executing our strategic plan.

  “Each of them exemplifies our company values and each has been critical to our growth. I’m looking forward to the continued progress that comes from their new rolls.”

Steve Carlson

Carlson was promoted to the newly created position of chief operating officer. In his new role, Carlson will be responsible for all operations and manufacturing, overseeing extrusion and fabrication, packaging, logistics, information technologies, human capital management and overseas supply chain operations.

  A graduate of the University of South Dakota, Carlson serves as president of the Ludington Area School District Board of Education and as chairman of the Ludington and Scottville Area Chamber of Commerce. 

Mike Smith

Smith was promoted to vice president of fabrication/packaging. A lifelong native of Mason County, Smith has held several positions since joining the FloraCraft team 16 years ago, most recently as senior director of manufacturing. In his new position, Smith will lead the company’s fabrication and distribution environment for all products.

  Smith has a bachelor’s degree from Grand Valley State University.

Phil Gable

Gable was promoted to vice president of extrusion. In his new role, Gable will lead the manufacturing environment for foam production and extrusion. Prior to joining FloraCraft, Gable held several positions in both the private and public industries. 

  A native of Ludington, Gable has degrees in mechanical engineering and biomedical engineering from Michigan Technological University and a master’s degree from Texas A&M University.

FlorCraft is considered the world’s leading manufacturer of craft and floral foam products, announced leadership promotions to position the company for continued growth.

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