LUDINGTON — Todd and Brad Reed have announced plans to close their downtown Ludington photography gallery, located at 114 W. Ludington Ave., on Oct. 31, ending a 26-year run at the location while continuing their photography, educational programs and other creative projects.
The father-and-son photographers said the closure does not mark the end of their business, but rather a transition to a new operating model that reflects changes in the photography marketplace.
“We are not going out of business,” Brad Reed said. “The photography market has changed dramatically over the years, and we believe this is the right time to adapt and move forward in a different way.”
The decision was influenced in part by the recent death of the gallery building’s owner. Because they do not own the property, the Reeds said they decided not to purchase the building and instead use the opportunity to restructure their business.
The Reeds plan to continue offering photography workshops at a home on Hamlin Lake at least three times annually. They also intend to pursue future photography projects and are considering additional book projects.
As part of the transition, they are exploring an online sales model that would allow a third-party company to print, sell and ship a curated selection of their photographs. Under the proposed arrangement, the fulfillment company would manage customer orders, payments, printing and shipping.
The gallery closure will also result in the sale of fixtures, equipment and other business assets throughout 2026.
Following their final art fair on July 6, in Ludington, they also intend to sell most of their art fair equipment, including display tents, screens, weights and related materials. They will retain both of their art fair trailers.
The Reeds announced that their in-house printing operation, BestLookingPrints.com is expected to close permanently Aug. 15. Their e-magazine, The Photographer’s Reed, will be placed on hold at the end of the year.
Customers holding gift certificates must redeem them in person or online at ToddandBradReed.com by Aug. 1. The final day to order hand-signed canvas prints and metal prints with electronic signatures will be Aug. 15.
The gallery’s final retail day for remaining in-stock photography items will be Saturday, Oct. 24.
“We are incredibly grateful for the support this community and our customers have shown us over the years,” Brad Reed said. “This gallery has been a major part of our lives, and while this chapter is ending, we are excited about the opportunities ahead and look forward to continuing to share photography in new ways.”
Todd Reed said he remains thankful for the opportunity to showcase the region through photography.
“We are blessed to have lived in Ludington all of our lives and are grateful that we have had the opportunity to showcase and promote the beauty of Ludington and surrounding area, as well as the great state of Michigan, with our artwork and that of Rachel Gaudette,” Todd Reed said. “We will strive to continue to capture ‘magic moments’ with our cameras and share them with the world.”
The Reeds said updates about future workshops, projects and announcements will be available at ToddandBradReed.com and on their Facebook page. The gallery’s current spring hours are 10 a.m. to 5 p.m. Monday through Saturday. For more information, call 231-843-0777.
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