Scatena joins Help Heal Veterans board.

March 3, 2020

Scatena joins Help Heal Veterans board.

Winchester, Cali. — Jim Scatena, retired CEO of FloraCraft, has recently been added to the board of directors of Help Heal Veterans (Heal Vets), the nation’s largest provider of free therapeutic arts and crafts kits to U.S. veterans and active-duty military personnel.

“We are excited to add Jim Scatena to our community of leaders who donate their time and expertise to the veterans and creative industries,” said CEO Joe McClain. “The addition of Jim Scatena to our board enables us to implement our mission to heal the lives of veterans in need. He will be a powerful asset to our board, and we look forward to his contributions.”

Scatena, who is a recognized and well known industry and community leader, is now retired from a 40-year career in the arts and crafts industry.  As former CEO and President of FloraCraft Corporation, Scatena has been a member of the Association for Creative Industries (AFCI) since 1984. McClain said Scatena is a recognized and respected leader who has an undeniable passion both for the creative industries and for helping improve lives.  He played a critical role during the merger of the Hobby Industry of America (HIA) and the Association of Crafts and Creative Industries (ACCI)- now known as AFCI. “Jim Scatena is well networked and a power player in the industry,” McClain said.

  In addition to Scatena’s business career, he has been involved in many local organizations and boards including Spectrum Health Ludington Hospital, West Shore Community College Foundation and the Ludington Area Catholic School board. He is one of the founding board members of the Momentum board, the Ludington area entrepreneurial start-up organization.  Since retirement, Scatena serves as Chief Transition Officer for C-Suite Strategic, a Michigan based consulting and crisis management firm.    

Heal Veterans is a nonprofit organization founded during the Vietnam War. It supplies free therapeutic kits to injured servicemen and women and U.S. veterans. The therapy kits often become a part of the patient’s treatment plan, providing a creative outlet for stress and boredom and a way to rebuild confidence and self-esteem. Help Heal Veterans has distributed more than 29 million kits since 1971 from hundreds of craft categories.


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