Author to speak about town revitalization Jan. 28.

January 16, 2020

Charles L. “Chuck” Marohn, Jr

Author to speak about town revitalization Jan. 28.

LUDINGTON — On January 28, 2020, Charles L. “Chuck” Marohn, Jr., founder of Strong Towns, will be coming to Ludington as part of his coast-to-coast Strong America Tour. He will be speaking at The Lake House Venue, 704 Maritime Drive, twice that day; as a part of the annual Ludington and Scottville Area Chamber of Commerce State of the Community Breakfast at 8 a.m. and then that evening at 7 p.m. The Chamber Breakfast requires prior registration and has a cost of $20 per person, but the evening event is free and open to all.

Marohn’s tour kicks off the release of his new book, “Strong Towns: A Bottom-Up Revolution to Rebuild American Prosperity.” He is traveling to dozens of communities across North America—big cities and small towns alike—to share the ideas in his book and give audiences a new way to think about how they approach revitalization and growth.

 The presentation will begin by showcasing why so many towns in North America are struggling financially despite decades of robust growth. Marohn will then invite the audience to “choose their own adventure” from a range of presentation tracks and go deeper into just one area where their unique community can make a change today. Designed to be dynamic and bespoke to each town, the Strong America presentation is part community conversation, part lecture from an expert, and the catalyst you need for your place to become financially stronger.

Here are just a few of the insights from Marohn’s book, some of which may be featured in January 28, 2020 presentation:

Why our cities are on the cusp of a long, slow decline, and how to approach the necessary triage in a rational way 

  • Why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work 
  • Why old and blighted areas are often more financially productive than shiny new ones 
  • The power of “little bets” to strengthen communities and improve the lives of citizens 
  • How humble public engagement can create amazing insights 
  • The surprising ways that strong neighborhoods make us better people 


In every stop on the tour, a Strong Towns staff member will write an essay about the stories they find there. Then, Marohn will put all of the essays together in a new e-book that paints a portrait of what a Strong America looks like today. It will include photos, profiles of local advocates doing what they can to make their own towns stronger, tour diary updates from the road, and great writing from Strong Towns advocates from across the country.

Ludington will also be featured in other Strong Towns content and on Strong Towns social media feeds, which reach an international audience of millions of readers annually.

Marohn said he was thrilled by the hundreds of requests for proposals to host Strong America Tour stops.

 “It’s clear that cities and towns of every size are hungry for a new approach that can help them grow financially strong and resilient,” he said. “Every time I visit a different town, I am gratified to see how passionate and smart and creative people can be. Meeting people, hearing their stories, and exchanging ideas is my favorite part of the job.”

  To see some of the other towns that are on the Strong America Tour, visit