MSU physiologist presenting program on business creativity.

Dr. Robert Root-Bernstein

MSU physiologist presenting program on business creativity.

VICTORY TOWNSHIP — Dr. Robert Root-Bernstein, a physiologist from Michigan State University, will present a program for the community titled “A ‘Tools for Thinking’ Approach to Business Creativity,” today, Sept. 6, at 6:30 p.m., in West Shore Community College’s Center Stage Theater.

Those who attend will discover why breadth of experience is critical for developing critical thinking; how educators and business people perceive creativity from quite different perspectives; who is creative; when one wants creativity; and how to foster its appropriate use.

Together with his wife Michele Root-Bernstein, Robert Root-Bernstein is the author of “Sparks of Genius.” The book explores the 13 thinking “tools” creative people in all lines of work use.  Root-Bernstein has found that whether a person is a student or a teacher, a parent or grandparent, an employee or a retiree, or in business, social work, or manufacturing, the tools are surprisingly the same.

Root-Bernstein is also a recipient of the MacArthur Foundation’s “genius” grant and is the author of several other books.

A related event will be held at 11 a.m., Thursday, Sept. 7, Center Stage Theater, for students and community, “Thinking Creatively Across the Disciplines.”