Badger partners with Road America

May 7, 2013

ELKHART LAKE, Wis., – Road America announced today a special partnership with the S.S. Badger, the largest carferry on Lake Michigan, offering race fans a convenient and affordable travel option to take a shortcut across the water from Michigan and enjoy events at America’s National Park of Speed!

“We are excited to give race fans more options when traveling to Road America,” said Mary Lou Haen, marketing and promotions director for Road America. “We are very pleased to have the chance to work with Lake Michigan Carferry and the S.S. Badger to provide these exceptional Cruise & Drive packages and we encourage all our fans in Michigan to check out www.ssbadger.com for all the great packages.”

The S.S. Badger provides ferry service from Ludington, Mich., to Manitowoc, Wis.., allowing for a short drive out to Road America. The S.S. Badger carferry celebrates its 60th Anniversary in 2013 and is also listed on the national registry of historic places. It has transported over 2.5 million passengers since its re-birth in 1992 and can accommodate 600 passengers and 180 vehicles – including RVs, motorcycles, commercial loads and motor coaches.

“Lake Michigan Carferry is very thrilled to be partnering with Road America,” said Terri Brown, director of marketing for the S.S.Badger. “We are confident that our new Cruise & Drive packages will be a popular way for folks to get away and see some of the biggest races of the year at Road America and we look forward to hosting race fans on the S.S. Badger.”

S.S. Badger passengers will also have the opportunity to take advantage of many traditional favorites while on-board cruising across Lake Michigan, including free badger bingo, free movies and satellite television, seven different lounge areas, a children’s play area, an on-board gift shop, a recently renovated arcade, private staterooms, two separate food service areas, and expansive outside decks for lounging or walking. Special Cruise & Drive packages are available at www.ssbadger.com

Established in 1955 as the first permanent road racing course in the United States, Road America is located midway between Milwaukee and Green Bay in Elkhart Lake, Wis. The world’s best racers have competed at this legendary four-mile, 14-turn road circuit for over 55 years. The 640-acre, park-like grounds offer amazing viewing opportunities, fantastic concessions and high-speed excitement to hundreds of thousands of spectators each year. In addition to public race weekends, Road America offers a variety of group event programs, the Blain’s Farm & Fleet Motorplex for karting and supermoto, and the Road America Motorcycle and Advanced Driving Schools.

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