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LUDINGTON — The merger between United Way of Mason County and United Way of Manistee County is now final, creating a new regional organization called United Way of the West Shore.
The merger was originally announced last June but discussions began in 2024, according to a press release issued in June 2025.
According to a press release recently issued, the newly combined entity strengthens services across both counties while maintaining local programming, fundraising, and decision-making. Leaders say the merger will reduce expenses, increase operational efficiencies, and expand the organization’s capacity to mobilize communities so that all can thrive.
Under the new structure Lynne Russell, who served as executive director of United Way of Mason County, will lead the new entity.
“This is about building something stronger, together,” said Russell, “Our partnerships remain intact, our programs remain in place, and funds raised locally will continue to support local residents. What changes is our capacity — we now have greater opportunity to collaborate, innovate, and expand our impact across the two-county area.”
A newly formed governing board includes members from both counties to ensure geographic representation and community voice. No staff positions were eliminated as part of the merger, and physical locations in both counties will remain open.
The merger builds upon a shared services partnership launched in August 2024, when Mason County began providing accounting and administrative support to Manistee County. Formal merger discussions began in November 2024, with both boards concluding that a unified organization would better position the region for long-term, positive impact.
Programmatically, each county will maintain a focused approach based on local needs. Mason County will continue prioritizing youth development and financial security initiatives, as well as community organizing activities intended to strengthen Mason County. Manistee County will continue prioritizing efforts to address food insecurity while identifying and responding to other emerging and unmet community needs.
Leaders emphasize that existing partnerships and programs will remain fully intact. Rather than disrupting current efforts, the merger is designed to enhance collaboration, strengthen outcomes, and create lasting change throughout Mason and Manistee counties.
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