Erwin named president/CMO of FloraCraft.

August 22, 2017

Eric J. Erwin

Erwin named president/CMO of FloraCraft.

LUDINGTON — Eric J. Erwin has been promoted to president and chief marketing officer of FloraCraft, according to Lee Schoenherr, CEO and chairman of the board of the FloraCraft Corporation. Erwin joined FloraCraft a year ago in the position of senior vice president of marketing and product development.

He is a 25-year craft industry veteran and replaces Jim Scatena who retired this past spring.  Prior to joining FloraCraft, Erwin held a number of senior executive positions within Wilton Brands, most recently the position of executive vice president and chief marketing office of Wilton Brands.

“It is an honor and a privilege to have a chance to work and serve such a fine company, with such great people, and in such an amazing community,” Erwin said.

“We look forward to the innovative product ideas and continued organizational and business development that Eric will bring to FloraCraft; additionally, we are pleased that Eric and his wife, Barbara, have joined the FloraCraft and Ludington communities,” said Lee Schoenherr.

Erwin is a graduate of California Polytechnic State University, San Luis Obispo, California and started his merchandising and marketing career at Macy’s of California.

Based in Ludington, family-owned FloraCraft is the largest fabricator of foam for the floral and craft industry. FloraCraft offers products for crafters and florists including foams in traditional and new shapes as well as wet and dry floral varieties, a full line of decorative straw products, craft and floral tools and accessories and educational kits. Visit the FloraCraft website at for more information and for craft and floral inspirations with how-to instructions.

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