Marketing boot camp to be held May 29

LUDINGTON — The Downtown Ludington Club will hold the WhizBang! Retail Marketing Boot Camp on Thursday, May 29. The free session will be held at The Book Mark at the corner of Rath and Loomis streets from 8 to 10:30 a.m.

The WhizBang! Retail Boot Camp is a free educational session presented by the Downtown Ludington Board, Ludington & Scottville Area Chamber of Commerce, and the Ludington Area Convention & Visitors Bureau. The session will feature national speaker and originator of the multi-million dollar Mackinaw Kite Company, Bob Negen.

Topics may include:

• How to convert your tourist customers into year round customers.
• An easy to replicate promotion idea that generated over $100,000 for a small independent retailer.
• Five ways to give a BIG boost to your average sale.
• The secret to turn those pesky donation requests into money in the bank.
• How to jumpstart your sales – no matter what time of year.
• And many more tricks to grow your business without spending a fortune.
• What you should do with social media, and what you can ignore.
• How to dramatically increase customer loyalty – while spending only pennies.

To learn more, or reserve your seat, email Megan Josefowicz, Marketing & Events Assistant,meganp@ludington.org.